Social Media in 2025: What's Actually Working (With Real Data)

Episode Overview

An in-depth look at three real case studies showing how businesses achieved significant growth by being more intentional and doing less on social media. It features actual data and implementation strategies that will work in 2025.

Key Case Studies

Local Retail Store

• Initial challenge: No reach despite following "best practices"
• Strategy changes:
  • Community-focused content
  • Entertainment over sales
  • Strategic timing
• Results:
  • 423.7% engagement increase
  • 282.9% impressions increase
  • Zero paid advertising

Midlife Influencer

• Initial challenge: Burnout from daily posting
• Strategy changes:
  • Reduced posting frequency
  • Focus on genuine engagement
  • Strategic audience targeting
• Results:
  • 30.6% follower increase
  • 143.5% engagement increase
  • 122.2% impression growth

Automotive Tech Company

• Initial challenge: Random YouTube posting
• Strategy changes:
  • SEO-focused approach
  • Clear audience targeting
  • Business goal alignment
• Results:
  • 253.7% engagement increase
  • 513.6% view increase
  • 13.66% watch time improvement

Key Takeaways

• Quality over quantity in content creation
• Platform mastery beats platform diversity
• Entertainment without purpose is just noise
• Consistency means reliable, not daily
• Real relationships beat algorithms

Action Steps

1. Audit your current content strategy
2. Choose one primary platform
3. Create engagement-focused content
4. Build genuine relationships with audience
5. Implement daily engagement routine

Quick Win

Review your last 10 posts for engagement prompts vs. broadcasting messages

Connect With Us

• Instagram: @wheeler_marketing_agency
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• Ready to cut through the social media noise? Send us a DM or head to wheelermarketingagency.com and let's chat about your business.

Episode Timestamps

[01:45] Common Social Media Myths 🤮

[02:35] Case Study 1

[04:28] Case Study 2

[05:51] Case Study 3

[07:13] Big Takeaways

[08:14] How to Implement

Quotable Moments

"Whether you're selling software or sandwiches, people are people."