The Social Media Reality Check

Social Media in 2025: What's Actually Working (With Real Data)

Episode Overview
An in-depth look at three real case studies showing how businesses achieved significant growth by being more intentional and doing less on social media. It features actual data and implementation strategies that will work in 2025.
Key Case Studies
Local Retail Store
Initial challenge: No reach despite following "best practices"
Strategy changes:
Community-focused content
Entertainment over sales
Strategic timing
Results:
423.7% engagement increase
282.9% impressions increase
Zero paid advertising
Midlife Influencer
Initial challenge: Burnout from daily posting
Strategy changes:
Reduced posting frequency
Focus on genuine engagement
Strategic audience targeting
Results:
30.6% follower increase
143.5% engagement increase
122.2% impression growth
Automotive Tech Company
Initial challenge: Random YouTube posting
Strategy changes:
SEO-focused approach
Clear audience targeting
Business goal alignment
Results:
253.7% engagement increase
513.6% view increase
13.66% watch time improvement
Key Takeaways
Quality over quantity in content creation
Platform mastery beats platform diversity
Entertainment without purpose is just noise
Consistency means reliable, not daily
Real relationships beat algorithms
Action Steps
Audit your current content strategy
Choose one primary platform
Create engagement-focused content
Build genuine relationships with audience
Implement daily engagement routine
Quick Win
Review your last 10 posts for engagement prompts vs. broadcasting messages
Connect With Us
Instagram: @wheeler_marketing_agency
Subscribe to the podcast
Ready to cut through the social media noise? Send us a DM or head to wheelermarketingagency.com and let's chat about your business.
Episode Timestamps
[01:45] Common Social Media Myths 🤮
[02:35] Case Study 1
[04:28] Case Study 2
[05:51] Case Study 3
[07:13] Big Takeaways
[08:14] How to Implement
Quotable Moments
"Whether you're selling software or sandwiches, people are people."

The Social Media Reality Check You Need to Hear in 2025

Episode Overview
In this episode, I break down the six biggest myths in social media marketing and share what's actually working right now, backed by my real client case studies and data.
Key Myths Debunked
- Myth #1: Multi-platform presence requirement (B2B client grew 150% focusing on LinkedIn only)
- Myth #2: Viral content necessity (Fitness studio grew 200% without viral posts)
- Myth #3: Daily posting requirement (7-figure business posts 3x/week)
- Myth #4: Overnight success expectation (E-commerce success story: 9-month journey)
- Myth #5: Large following necessity (2K followers outperforming 50K account)
- Myth #6: Paid advertising dependency (80% ad cut led to 3x engagement)
Real Growth Timeline
First 90 Days
- Voice development
- Content testing
- Audience understanding
- Initial growth: 100-200 followers
Months 4-6
- 50-75% engagement increase
- First organic leads
- Strategy solidification
- Community development
Months 7-12
- Word-of-mouth growth
- Doubled conversion rates
- Natural content sharing
- Sustainable momentum
The Content Power Hour System
1. 15 mins: Brain dump (expertise, questions, insights)
2. 15 mins: Create content frameworks
3. 15 mins: Write three content pieces
4. 15 mins: Plan posting schedule and CTAs
Action Steps
Schedule your Content Power Hour this week
Implement the four-part framework
Focus on consistent, valuable content over viral moments
Connect With Us
Instagram: @wheeler_marketing_agency
Subscribe to the podcast
Ready to cut through the social media noise? Send us a DM or head to wheelermarketingagency.com and let's chat about your business.
Episode Quote
"Sustainable social media success isn't about doing more. It's about doing what matters, consistently and strategically."
Episode Timestamps
[01:23] Myth 1
[01:47] Myth 2
[02:16] Myth 3
[02:41] Myth 4
[03:22] Myth 5
[03:46] Myth 6
[04:14] What real growth looks like
[05:42] Content Power Hour
[06:16] Step 1
[06:19] Step 2
[06:32] Step 3
[06:42] Step 4
[06:50] Step 5

Your Social Media Reality Check Starts Here - About the Podcast

An introduction to The Social Media Reality Check podcast, explaining our mission to deliver real, data-driven social media strategies that actually work for businesses.
What This Podcast Is NOT
Another guru pushing dance trends
A platform promoting vanity metrics
A trend-chasing guide
Our Core Promise
✓ Actionable content without fluff
✓ Real business examples
✓ Practical implementation advice
✓ Unfiltered truth about social media
Connect With Us
Instagram: @wheeler_marketing_agency
Subscribe on your favorite podcast platform
Ready to work with us? Learn more at www.wheelermarketingagency.com